A Database Reactivation Campaign is a strategic marketing effort aimed at re-engaging inactive leads, prospects, or past customers. Studies show that 60-70% of inactive leads can still be converted with the right follow-up, and reactivating past customers is 5 times cheaper than acquiring new ones.

Businesses often collect thousands of contacts, but up to 80% of leads go cold within 90 days due to lack of engagement. A reactivation campaign leverages SMS, email, or calls to reconnect with these contacts, offering personalized promotions, updates, or reminders to spark interest again.

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On average, companies using database reactivation strategies see a 15-30% increase in conversions from old leads. By implementing a structured outreach plan with consistent follow-ups, businesses can turn dormant leads into paying customers—profitably and efficiently!